This is the process I implement in my works, sometimes it’s
different for some of my clients, but in the end it helps me
project the design and interface that it’s needed.
Many things need to be taken into consideration when the look and feel
of your site it's about to be created. Certain things to consider are:
Purpose - Goals - Target Audience - Content
In this step were going to use the information of the past step to put together a plan for your web site.
This is the point where a site map is developed.
Drawing from the information gathered up to this point, it’s time to determine the look and feel of your site. Target audience is one of the key factors taken into consideration.

This is the step in where we build the web site itself. At this time, we take all of the individual graphic elements from the prototype and use them to create the actual, functional site. Most importantly the web designer (me) and the developers work together to make the code for it.
In this step were going to use the information of the past step to put together a plan for your web site. This is the point where a site map is developed.
The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis.