UI/UX Design
Interfaces for web and mobile based on what users and the business need, from wireframes to high-fidelity prototypes in Figma.
Figma · Prototypes · HandoffDesigner & Front-end Developer · Mexico
14+ years as a designer and 7+ years building user interfaces and writing front-end code. I take products from the first Figma frame to production with JavaScript, TypeScript, React and Angular.
Open to freelance, contract work and full-time offers
About me
I studied a Bachelor of Design at ITESO, with a focus on graphic and industrial design. I started in branding and graphic design, moved into web design, and for the last seven years I’ve been designing and developing user interfaces.
Today my focus is design and development. I design in Figma, then build the interface myself with clean, maintainable code and animation libraries, so what gets approved is what ships. Platforms like Shopify and WordPress are a plus when a project needs them.
What I do
Interfaces for web and mobile based on what users and the business need, from wireframes to high-fidelity prototypes in Figma.
Figma · Prototypes · HandoffSites and interfaces built with semantic HTML, JavaScript, TypeScript, React or Angular, styled with SCSS, Tailwind CSS, Bootstrap, Material UI, Styled Components or CSS Modules.
React · Angular · TypeScript · TailwindScroll effects, transitions and micro-interactions with animation libraries like GSAP, used where they help the story.
GSAP · CSS animationLayouts with a clear hierarchy and a strong visual identity, designed for every screen from the start.
Responsive · Visual designBrand assets, custom icons and illustration that make an interface easier to understand.
Illustrator · PhotoshopWhen a project needs it, I customize Shopify and WordPress themes and build sections the client can edit.
Shopify · Liquid · WordPressProcess
Purpose, goals, audience and content. We agree on what success looks like.
Site map and structure, based on what we learned.
Wireframes first, then mockups for desktop and mobile, reviewed with you.
The approved design becomes a working, responsive site, built together with the dev team.
Checks on real devices and browsers before going live.
Updates, new content and improvements after launch.
Case studies
Challenge, process and results for each project. Click one to read it.
Recent work
A selection of recent sites I designed and developed. Other current projects are under my employer’s confidentiality.
Earlier work
Home pages from earlier projects. Full projects are under privacy agreements. Hover a screen to auto-scroll it, or scroll inside it.






Oracle
UI design and front-end development of websites and interfaces, from Figma to production.
Thlink Marketing
Wireframing, web design and development, e-commerce sites and client support.
CIMABA Seguros · Maniak Experiencial · Franquicia tu Negocio
Brand identity, web design, illustration, iconography and campaigns.
Bachelor of Design · ITESO, Universidad Jesuita de Guadalajara
Web Design · Digital Illustration
“Anyone should understand what a design wants to say, without needing an explanation.”
My design principle
Contact
I currently have a full-time role, and I’m available for freelance and contract projects. I’m also happy to hear about full-time offers.
Case study
The company sells and distributes industrial safety products.
Safety Depot needed a complete redesign of its old website, giving importance to new products and adding sections they needed, such as a job board and suppliers. They also wanted to unify the physical store’s inventory with the online store for exact control of their products and better, faster service.
The biggest challenge was organizing the inventory so both stores matched. We divided products into specific collections, variants and categories. Product pages show every size, dimension and accessory, and collections use a wide set of filters to simplify search. The design was approved and delivered on time.
Case study
Fashion and ophthalmic lenses for every style.
A demanding project with a clear goal: a very visual store with vibrant tones, as clean as possible, so users could check out without distractions. Sunglasses were the best sellers, but ophthalmic lenses needed strong focus too.
I designed icons for the home page, product sections and cart. The cart detects whether lenses are sun or ophthalmic and, when needed, asks for the prescription. After launch, monthly sunglasses sales increased, and ophthalmic sales followed over time.
Case study
A company that organizes the best trips in Mexico for foreigners.
Conexión México needed a web app with separate panels for managers and event PRs, to control sales and available seats. PRs also had to book tickets faster from their phones, anywhere.
Admins and PRs find the panel they need quickly, supported by clear iconography. Thanks to the web app, they’ve booked almost twice as many tickets on most trips, and the number keeps growing.
Case study
High-tech mattresses, pillows and bed bases for better physical rest.
One of my most interesting projects: very little time and very specific requirements. A brand with only a few high-end products needed something highly visual and attractive.
Users needed to feel a comfortable, uncluttered space while knowing these are high-tech products. Wireframes were key: more than five complete versions were made before the final design.